A Doctrine for CEOs, Operators, and Owners
The Red Pill Moment©
How Leaders Win—Changing Perception in the Age of AI
The Red Pill Moment© (written 02/2026), examines how artificial intelligence is compressing knowledge work—and reinventing business operations.
It provides a practical doctrine for operators to rethink work, decisions rights, software, and the organization while taking a strong stance on humanity.
The Author’s First Book
The Generative Sales and Marketing Organization©
How Generative AI reinvents CRM & Revenue at B2B Software Companies
Written in 01/2024, the book examines how artificial intelligence is changing sales, marketing, and product led growth (PLG) at its core.
It provides over 100 diagrams, images, and use cases to lay the fundamental groundwork for the change ahead.
