Sales
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Sales Leader Transformation with Generative AI
Where are careers headed? The transformation of the sales director role with the integration of Generative AI (Gen AI) is pivotal. Traditionally, a sales director’s responsibilities have been heavily focused on managing and guiding sales teams towards achieving sales targets. However, with the advent of Gen AI, there’s a significant shift towards a hybrid role,…
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Generative AI’s BIG Impact on Customer Acquisition Cost (CAC)
Here is a big lesson about customer acquisition cost (CAC) I’ve learned along my career journey…and how CAC is now entering the “Generative AI” era. If you are a colleague in “the CX/CRM footprint,” at any level of experience, this article intends to help you on your AI journey ahead. As I say on my…
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