Category: Value Creation
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Generative AI’s BIG Impact on Customer Acquisition Cost (CAC)

Here is a big lesson about customer acquisition cost (CAC) I’ve learned along my career journey…and how CAC is now entering the “Generative AI” era. If you are a colleague in “the CX/CRM footprint,” at any level of experience, this article intends to help you on your AI journey ahead. As I say on my…
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Happy New Year: A Gift of Gratitude and Abundance in 2022

To My Family, Friends, and Colleagues—With Deep Love and Affection, My Wish for You in 2022 is for—Life Changing Gratitude and the Abundance it Generates—Particularly with Self-Love—but also Financially. I can truly say—and I have experienced this personally—the practice of gratitude has been the greatest gift I’ve ever been given in my life. But, it…




