digital-marketing
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Generative Led Growth™
It’s a real thing. No trademark exists. Until now! LOL.
B2B SaaS, Behavior, Brain Science, Business Design, Business Growth, Decision Making, Design Thinking, Entreprenuer, Generative AI, Machine Learning, Marketing, Metadata, Neurogrowth, Neuroleadership, Neuromarketing, Neurosales, Order to Cash, Pattern Matching, Product Led Growth, Product Management, Sales, Search Engine, Spiritual Perspective, Start-Ups, Uncategorized, Value Creation
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PLG + Gen AI Unleashing Future Product-Led Growth
“The integration of artificial intelligence into business operations is no longer an option – it’s an existential necessity.” – Marc Benioff, Salesforce CEO The age of generative AI is front and center with proudct led growth. It redefines how businesses drive product-led growth strategies. It promises to revolutionize customer acquisition, engagement, and retention, and more.…
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Strategy for Hiring Marketers with Generative AI Experience
The Future of Marketing: Hiring Marketers with Generative AI Experience In the rapidly evolving landscape of marketing, one thing is clear: generative AI is not just a trend but a game-changer. “Digital Transformation is dead. Generative Transformation is alive. Long live Transformation.” is a quote from The Generative Sales and Marketing Show™. The integration of…
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Generative AI’s BIG Impact on Customer Acquisition Cost (CAC)
Here is a big lesson about customer acquisition cost (CAC) I’ve learned along my career journey…and how CAC is now entering the “Generative AI” era. If you are a colleague in “the CX/CRM footprint,” at any level of experience, this article intends to help you on your AI journey ahead. As I say on my…
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