Meta-data is really, really really special. If you haven’t taken time to understand it in depth, you should. Why?

Here are the key points of why, IMHO:

  • Meta-data is constantly searched by the most powerful compute clusters and semantic engines on Earth, and Google is the most used.
  • By organizing, scoring, matching, and optimizing all types of content, meaning, and context, search engines help power commerce (and even life) across trillions of dollars of transactions around the world.
  • We use search every day without thought.
  • Search engines are found in almost every software-based application we use, and we use software more in our daily lives than ever in the course of human history.
  • Search engines are powered by some of the most advanced machine learning and artificial intelligence algorithms ever written by some of the smartest engineers in the history of the world. Search engine investments have provided one of the most prolific returns of any in history.

Why do I care about meta-data?

One of the things I am most passionate about in life is the ability to change human behavior and help direct it on to paths for growth. Search engines already help do this by matching life experiences. For example, experienced professionals can offer advice to younger professionals, who can search and find it. Therapists can do the same with people seeking help. Husbands and wives can do the same. Search even helps to predict our mates.

Our future is a wonderful probabilities and optimization problem, which is driven by meta-data, search, and machine learning. Today, I believe our growth as humans is powered mostly by a) search technology andb) other humans…and it will transform to another state in the future…transforming lives.


Yes, this post is a little intellectual, but I am trying to find the voice in my passions, and I was trying to make a point about meta-data : ).

By Adam B Bloom

Industrial designer by education, software product marketer by profession, communicator and writer by happenstance, entrepreneur by DNA. Always interested in the overlap of sales/marketing, innovation/design, and learning/psychology, and I also like brain science, music, meditation, and technology.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s