Value Creation
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Generative Led Growth™
It’s a real thing. No trademark exists. Until now! LOL.
B2B SaaS, Behavior, Brain Science, Business Design, Business Growth, Decision Making, Design Thinking, Entreprenuer, Generative AI, Machine Learning, Marketing, Metadata, Neurogrowth, Neuroleadership, Neuromarketing, Neurosales, Order to Cash, Pattern Matching, Product Led Growth, Product Management, Sales, Search Engine, Spiritual Perspective, Start-Ups, Uncategorized, Value Creation
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Strategy for Hiring Marketers with Generative AI Experience
The Future of Marketing: Hiring Marketers with Generative AI Experience In the rapidly evolving landscape of marketing, one thing is clear: generative AI is not just a trend but a game-changer. “Digital Transformation is dead. Generative Transformation is alive. Long live Transformation.” is a quote from The Generative Sales and Marketing Show™. The integration of…
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Unleash Gen AI’s Power: Hiring Beyond IT & Into HR
“AI is the new UI. Generative AI will be the new UX for every product and customer interaction” is a quote from Episode 3 of The Generative Sales and Marketing Show™. We all know this but are a bit scared to say it: In the dawning era of generative AI, organizations are faced with a…
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Generative AI’s BIG Impact on Customer Acquisition Cost (CAC)
Here is a big lesson about customer acquisition cost (CAC) I’ve learned along my career journey…and how CAC is now entering the “Generative AI” era. If you are a colleague in “the CX/CRM footprint,” at any level of experience, this article intends to help you on your AI journey ahead. As I say on my…
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S01: EP02: Start-Up Launch Journal, Join Me!
Hello LinkedIn Friends, Colleagues, Mentors, and Family, This post is really the first in my journal – to explain what has happened so far and what the next steps are (I launched my business 18 days ago). Here is a quick example if you don’t have time to scroll or read. My 8yo daughter is…
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