Hello!
In December 2022, I began to completely automate my last job with Generative AI.
Now, I use 100+ bots and a few humans to help companies grow with Gen AI—as a consultant or employee.
My goal is to help software CEOs, CROs, CSOs and CMOs on their journey to becoming a Generative Sales and Marketing Organization™. The results are a 10–50-100X impact on business outcomes.
My methodology, book, and show are based on 25+ years in CX, artificial intelligence (AI), and product marketing.
[Automating with Gen AI since December 2022]
Note: Most importantly, I love people. And, teaching my daughter to love herself is one of the most important things I can do as a father. The ridiculously geeky business stuff below is just an addiction.
Consulting & Advisory Packages
Training
Gen AI Training for Sales, Marketing, and PLG Teams
$10,000 per department, 2-4 week timeframe
Teams will leave with a deeper understanding of how they can become a generative business leader or frontline worker
Step 1: Review current state operations, messaging, organization chart, & content
Step 2: Customization of training based on my book, The Generative Sales & Marketing Organization
Step 3: Hands-on, team training exercises for up to 3 work groups using ChatGPT
Additionally, four 1-hr meetings are included to discuss strategic viewpoints and human resources
Go to Market
Gen AI Messaging and Small Language Model Build
$25K-$50K per department, 4-8 week timeframe
Half is creating a new or updated messaging framework, half is a small language model, both include 25 high quality prompt outputs as examples
Step 1: Review of current state operations, messaging, organization chart, & content
Step 2: Creation/iteration (with team leaders) of the book‘s a) messaging and b) small language model
Step 3: Messaging deliverable, small language model deliverable for Chat GPT, training for 15 people
Additionally, eight 1-hr meetings are included to discuss strategic viewpoints and human resources
Custom
Extended Engagements for S/M/L Growth Ventures
$50K-500K, 2-6 months timeframe
These engagements typically involve a custom scope of work and can include app automation, staffing, strategy, operationalization plans, or hands-on work.
Step 1: Review of current state operations, messaging, organization chart, & content
Step 2: Execution of SOW, to be defined ahead of time and covers a myriad of sales/marketing work
Step 3: Deliverables will vary and can include anything covered in the book, mainly sales, marketing, and PLG.
Strategic advisory, fractional CMO, or ongoing executive/team coaching are available
Note: The above can be configured in a way to fit any budget and still add tremendous value. It is highly flexible. I am also looking for guests on my show and future co-authors.
[The below pic is supposed to be funny. The pic below is a shout out to my man Albert E = MC Squared. When we used to hang, around the time he did his “tongue out pic,” I’d introduce him as DJ/MC Alb-E Squared. Dat a homie nick name, mon.]
Hello, I’m Adam.
For certain, I’m AI-enabled. Maybe, I’m already a bot?
[While on Earth, I’d like to help a ton of people any way I can. If I get paid for it, super!]
With GPTs, I’ve seen my 25+ years of go to market and product marketing experience become 10-100X more productive. Holy guacamole, what a software journey.
Generative AI is surreal. After 18 months of working on Generative AI, low code apps (14 years), and CRM + Analytics/AI (25+ years = nerd!), I wrote a book on Generative AI in B2B software for sales, marketing, & product led growth. At my last company, we designed a bot to replace my sales/marketing/architect job. Seriously! His name is ARCHIE. It is crazy to see a chunk of your job automated in such a fashion and so quickly. Draw-jopping.
Want to hire me?
I am always open to be hired as an employee, and I also work as an advisor/consultant/fractional-CXO to improve go to market outcomes. Fractional involves subscriptions/retainers. There is one venture studio I advise. If you want me to train or coach your team on Generative AI, I am open to ideas.
In everything I do … I use generative AI … extensively … on … go to market strategies, messaging, product roadmaps, and a variety of tactics. My approach integrates 25+ years of breadth across B2B (and some B2C) sales, marketing, product marketing, product led growth, and customer success—at leading software companies. Yes, I am ridiculously broad (lol), but I do speak every CX-related department’s language. And, I see Gen AI everywhere … like its some weird gift or unusually challenging curse :).
SHOW: The Generative Sales and Marketing Show™
How Generative AI reinvents CRM, profits, costs, & revenue streams at B2B software companies.
Book: The Generative Sales and Marketing Organization™
How Generative AI reinvents CRM, profits, costs, & revenue streams at B2B software companies.
Written for executives and do-ers alike, “The Generative Sales & Marketing Organization™” delves into the transformative impact of Generative AI. It explores how this technology revolutionizes B2B sales and marketing. It explains the massive improvements to innovation, productivity, business outcomes, and competitive advantage.
In 81 pages, 30+ images, and 20+ diagrams, this book provides example business cases, example apps, tech explanations, process changes, budget/team adjustments, prompt design explanations, and more.
(BTW, friends have told me that version 1.0 is written for people who think too hard and like to challenge themselves. lol.)
Testimonials
I took one look at this book and immediately introduced Adam to one of my best business partners. He explains Generative AI as a true thought leader.
Venture capitalist, 4-time unicorn creator, and author
This is a jam-packed tutorial on how to think about Generative AI and apply it inside your company. I’ve known Adam for 20+ years. This book is a must-read.
Director of Enterprise Data & Analytics at a $22B company
The book is awesome. Adam is really on to something here. It’s great to see you [Adam] so ahead of the curve. Generative AI is changing everything.
25+ year Silicon Valley software veteran and Chief Product Officer
Adam’s book gives a clear picture of where my consultancy should head—it is thought-provoking and full of insights. I asked all my employees to read it.
Co-Founder of a 300-person software consultancy
Wow. This covers all of it—from strategy to execution. I’d recommend to anyone taking on Generative AI apps. This is a fast-moving space, and Adam gets it.
EVP of Product for a large, MarTech and SEO media company
I’ve worked with Adam a long time, and this book is eye-opening. After reading it, the advice I give my clients has totally transformed.
Part of a boutique consultancy and advisory, focused on growth
Book Example: Page 47
In the first edition, chapter 6 covers a holistic view of process change—specifically how sales and marketing groups change.
The diagram below, from page 47, you can see the significance of the impact. Seriously, I can demo this for you :).
Click image to enlarge.
Consulting Services & Methodology
My current approaches to business strategy and integrated go to market execution are based on the book. My consulting engagement outputs align mostly with product marketing functions. In addition, the results serve sales, marketing, product, customer success, and/or product led growth teams.
- The four activities above are customized to the unique needs of each client, even if in partial steps. Crawl, walk, run is a phrase I’ve heard many, many times. Too many :).
- We can start with an advisory discussion. I wouldn’t call it a sales call. It is two-way. I really love to help people and have a “creative bug” to naturally do so. How can I help you?
- After that, perhaps there is a 90-minute team training? Maybe a day to kick my tires? Another discussion? Let’s figure it out when we talk.
- Then, we can go “experientially deeper” (lol marketing fluff) as you see value. Perhaps you hire me as a consultant? An employee? Perhaps for a weekly advisory or some type of coaching session? Do a business, product, or CX design workshop? I love to help, however I can. Gen AI is going to be a crazy ride.
- Getting into the next four steps explains the approach. I’ll say lightweight generative AI can be fast. Really fast! But if you scale, it requires an XL size of iteration, much like an agile software development process BUT, BUT, BUT on many steroids. With Gen AI, the “baseline code” is written in English, not JavaScript, Python, SQL, Java, Rust, or Perl (eeeks…are there still Perl programmers out there?). Of course, there is more to it than just English.
- Once the process below produces high quality, foundational language (small language model) and structure (prompt layers), generative AI can be used to create any type of output at any scale.
Step 1: Research, Analysis, and/or Strategic Planning
This stage can use existing materials (e.g. a business plan, product strategy deck, or messaging doc) or set out to create NEW materials. (e.g. a messaging doc, website copy, outbound emails, etc.). Generative AI, first party, and third-party research is a regular occurrence.
[Important note: I always take a “null hypothesis” in step one. We assume all existing decisions are biased and wrong. This creates an opening to think in new ways because it forces you to. The good news it that you end up with 3 more perspectives, which improve the odds of solid, strategic decision-making.]
In every case, behavioral profiling is added from a neuropsychology viewpoint (as neuro-psych is a lifelong passion). A/B/C tactic testing can be used to confirm hypotheses, acting as strategic input. This ensures the Generative AI prompt is high quality. All of this work can be done for a company, business unit, department, or team.
Page 49 of the book (below) explains how strategic research can be done using Generative AI.
Click image to enlarge.
Step 2: Messaging Iteration A
The first iteration typically focuses on mid-level components of messaging. Some business consultants call step one “divergence” and the next two steps “synthesis,” but potato po-tah-toe. What do you call step 4?
In any event, in some cases, the starting point is high-level (See Step 3), or an iteration can cover both high (step 3) and mid (step 2). It just depends on where you are. I don’t force a templated approach on you. My deal is that flexiblity adds value and avoids bias.
Mid-level go to market messaging usually includes the design and development of 1) user and buyer personas, 2) ICP process change priorities and resulting metrics, 3) communication pillars and benefit prioritization, 4) competitive uniqueness, 5) feature prioritization, and 6) proof of outcomes (i.e., in-depth case studies). This information must be high quality, or the outputs will suffer in quality. Crap in, crap out.
Once a consolidated baseline of this messaging information exists, sales and marketing tactics can be created from generative AI at speed. In fact, generative AI can be used to create any content or media as depicted below on page 45 of the book. It can also be used to develop high-level messaging in the next step…step 3…and very quickly because this AI is great at summarization and context filtering. For example, mapping B2B products and services…to income statements is a breeze…at least in terms of how I prompt. Not all prompting is the same. Some are much better.
Click image to enlarge.
Step 3: Messaging Iteration B
High level strategic messaging components typically include: 1) A storyline, 2) value proposition and delivery (VDS), 3) tagline, 4) positioning, 5) elevator pitch, 6) brand promise, 7) creative/art direction, and 8) competitive uniqueness. Again, the work is supplemented heavily by Gen AI.
Page 50 of the book (below) provides a hierarchy of the messaging inputs and shows how tactical outputs are generated.
Click image to enlarge.
Step 4: Sales and Marketing Tactic Creation
Once some or all of the components above are done, generative AI is used to create all content.
In sales, this can include training, tooling, enablement, prospect research, emails, slide info, proposals, etc.
In marketing, this can include digital ads, website copy, PR, social media, case studies, blog articles, white papers, etc.
For your customers, you will begin to see a way to answer any question from a bot on your website.
Uh, oh. Not just yours! Don’t believe me?
Go check how Bing CoPilot is selling your company (or you) before they ever click to visit your website!!! It’s a thing in Q1 2024.
Page 51 of the book (below) shows how generative AI can be used for a new product launch and can provide any tactical output.
Click image to enlarge.
Generative Experience & Differentiators
Unlike many other consultants and consultancies, 5 things make me quite different.
Prologue: By nature, I tend to fall in the loving, well-communicating, and respectful group…but I am also in the explorative, creative, innovative, outspoken, and semi-rebellious segment of humanity. However, I make up for this childhood issue 🙂 by being a kind, grateful, and passionate soul who loves working with people and sees the possibilities in everyone. (Again, this is my neuro-psych, life coach voice talking.) “Being real,” I do challenge leaders to change. I try not to. It’s a been hard problem to solve in myself. lol.
1. Generative AI Experience in active Selling and Marketing
I have 15 months selling, architecting, and partnering on generative AI + low code with 20+ early-stage companies, several larger companies, and 20+ consulting firms. This included marketing to 100,000s. Below, we have a 6 of 30 use cases from my book (see page 32).
(My last company automated my solution architect skills via Gen AI!)
2. Generative AI Pilots for Sales, Marketing, & Engineers
While leading revenue and solution architect functions at my last employer, I piloted/proved the results of five Gen AI apps (see page 34). I saw, first hand, how a Gen AI bot can do part of my skilled job:
- Sales content automation—produced all types of sales content.
- Marketing content automation—produced any marketing content.
- Solution architecture automation—the company was building a gen AI product intended to automate me. After pivoting, it seems they have!
- Customer inquiry automation—answer any customer question.
- Video email with video dynamic AI-driven audience personalization.
3. 25+ Years of Breadth in CRM and Analytics Software
I am experienced in all aspects of CX and CRM software at multiple market leading firms. I also have extensive working knowledge of analytics technology (Did I live page 44? Really?):
- Website analytics: WebTrends/Google
- Reporting: Actuate/Siebel
- Business intelligence: Siebel
- Predictive analytics: Oracle
- Data science: Pivotal/VMware
- Artificial intelligence: Pivotal
- Machine learning: Pivotal/MadLib
- Text analysis: HDP/Solr/Eleveo
- Sentiment analysis: Solr, Eleveo
- Search faceting: Solr/Eleveo
- SaaS financials: SaaS Optics
- PLG/CX @ # archie: Pendo, FS
4. Natural Creative with Innovation-first Mindset
Inspired by 4 years of college innovation labs, redesigning 80+ products—from milk cartons and tricycles to coffee makers and UIs—in 4 years. I spent 25+ years applying “design thinking” to every professional work output on product, sales, marketing, consulting, PLG, and services teams. I am also a multimedia artist and play 6 instruments. I’m weird.
5. Executive and/or Frontline Level Output
Lastly, I’ve done the following at multiple companies. Led dialogue and presentations for executive team decisions. Created operations from scratch or made measurable improvements in existing operations. And, with many startup experiences, I still have hands-on skills with digital ads, emails, CRM management, graphic design, writing, and more.
6. I play a CTO, data science evangelist nerd on TV/Blog
I don’t write code. But, I understand code. I do use tools and platforms and runtimes. And, I can communicate about these well: Javascript, Java, Adobe, SQL, NoSQL, Redis, RabbitMQ, HTML, CSS, Python, Cloud, S/P/IaaS, low/no code (14 years?), Apache Bigtop|Geode| Hadoop| MADlib|Solr|Spark. use cases, stories, UI, GPTs, and jeez. CRM and analytics 25+ years. Ya. I’m a dork.
Example Business Outcomes & Ethos
Here are examples of the results and impacted metrics. Note: My pricing can be based on outcomes—but most risk models make it hard to work out. My service packages can be built for any budget and are aligned with company size. My ethos aligns with helping others and being grateful.
- Used generative AI to prove automation of many/most sales and marketing roles, including solution architecture.
- Advised BengalHV.ai launch and VantageHealth.ai commercialization.
- Prepared/pitched/received initial investment in a $25-100M spin-off which automated startup funding based on revenue financing.
- Led product strategy to increase valuation $35M to $110M. This included leadership of the executive team, including the CEO, CFO, VP of Sales, VP of Product, VP of Services, and more.
- Launched growth SaaS product (year 1 pipe $15M).
- Grew LinkedIn digital ad results 10X and sales video demo views from 0 to 600+ in one month.
- Grew existing mid-market CRM contact center optimization product pipeline by 450%. as VP Marketing.
- Helped $120M health-tech identify a pursuable $400M growth strategy in the hospital room environment. It included mobile nurse call, IoT, and bed analytics.
- Drove year 1 thru 5 years of pipeline for $4B-IPO unicorn with year 1 revenue of their flagship product of $40M (at the time, fastest open-source growth in history).
- In 6 weeks, ID-ed a double margin increase (from $70M to %140M) via sales/CRM/AI product at public staffing firm with tight margins.
Example Employers, Clients, and Startups
(My Life’s Work? : )
A.Bloom & Co. | © 2026 